Malin & Goetz

Overview
econstruct is proud to showcase our partnership with Malin+Goetz, a pioneering skincare and lifestyle brand renowned for its commitment to extremely high-quality and easy-to-use products designed for every skin type, tone, and gender. Our collaboration involved the construction of two distinctive retail locations in Venice and Silverlake, California, embodying the brand’s ethos of diversity, inclusivity, and sustainability. These projects underscore econstruct expertise in creating spaces that not only meet our client’s functional needs, but also resonate with their core values and brand identity.

Project Goals
The primary objectives for the Malin+Goetz retail locations were to:

• Create spaces that reflect the brand’s philosophy of uncomplicated skincare and sustainable living.
• Incorporate eco-friendly materials and construction practices to minimize environmental impact.
• Design welcoming, inclusive environments that cater to all genders, skin types, and tones.
• Ensure the retail spaces are cohesive with Malin+Goetz’s modern, minimalist aesthetic, while also capturing the unique vibe of their respective neighborhoods.

Solutions and Strategies
econstruct approached the Malin+Goetz project with a focus on sustainable construction and design, aligning with the brand’s commitment to environmental responsibility. Here’s how we achieved our project goals:

• Sustainable Building Materials:
  Utilized recycled and eco-friendly materials for construction and finishes, reducing the carbon footprint and supporting the brand’s sustainability ethos.
• Energy Efficiency:
  Integrated energy-efficient lighting to minimize energy consumption, further emphasizing the commitment to eco-friendly practices.
• Local Sourcing:
  Partnered with local suppliers and artisans to source materials and decorative elements, supporting the community and reducing transportation-related emissions.
• Inclusive Design:
  Worked closely with Bernheimer Architects (New York) to ensurethe spaces were accessible and welcoming to all customers, with design elements that reflect Malin+Goetz’s inclusive brand philosophy.
• Minimalist Aesthetic:
  Adopted a minimalist design approach, with clean lines and a neutral color palette, to mirror the brand’s straightforward, effective product lineup and packaging.

Results
The Venice and Silverlake Malin+Goetz locations have been met with enthusiastic approval from the client, customers, and community.
Highlights include:

Enhanced Brand Experience:
The retail spaces provide a tangible extension of the Malin+Goetz brand, offering customers a direct experience with the brand’s values and philosophy.

Community Engagement:
The locations have become community hubs, engaging with local customers and supporting area businesses, in line with Malin+Goetz’s commitment to community and sustainability.

Sustainability Milestones:
Achieved significant reductions in energy usage and waste production during construction and in the stores’ ongoing operations, setting a new standard for sustainable retail design.

Conclusion
The completion of the Malin+Goetz retail locations in Venice and Silverlake stands as a testament to econstruct’s ability to deliver projects that are not only architecturally and aesthetically distinguished but also meet the most demanding expectations with workmanship. Our collaboration with Malin+Goetz underscores our shared dedication to quality, sustainability, and inclusivity, marking a significant achievement in our portfolio of successful construction projects.